The Clothes Loop | Launch Night
Introducing Clothes Loop, the Melbourne startup turning the fashion business model on its head.
MELBOURNE! On April 21st 2017, Clothes Loop is hosting a launch event, at 34 Breese St. Brunswick, in line with Fashion Revolution Week, to introduce locals to a new online fashion store that will change the way consumers buy and wear fashion. The company invites everyone to join them in an evening of fun and giveaways, raising awareness about fashion waste and bringing together a community of conscious fashion lovers.
“6,000kg of fashion is thrown out every 10 minutes in Australia”
War on waste | ABC TV Series, 2017
Fashion’s biggest problem is what happens to frocks after they leave the store. There is a cry for retailers to be more responsible of the clothes they produce, especially when customers no longer want them. A local Melbourne startup is showing the industry how that can be done.
Clothes Loop is the first fashion retailer in Australia that provides its customers a service to trade their clothes afterwards. This means fashion lovers are able to try the latest styles without sacrificing wardrobe space, for the fraction of the cost of buying new, whilst keeping clothing out of landfills.
The retailer achieves this by providing their customers a platform that matches fellow shoppers based on their past purchases and their sizing.
"The biggest barrier in trading clothes is finding someone who wants your item and has something worthy to trade. What better way to find the perfect pair, than to match people who have shopped from the same place" says founder, Rose Duong.
This platform positions itself separately from other post-consumer markets simply by limiting itself to clothes that are only sold through their online store.
"We don’t want to cater to all clothing as it is hard to manage the quality and the shopping experience. So instead we wanted this marketplace to be contained in its own ecosystem. This way we have greater control in the products being traded and we can give people extra security in their transactions", says Duong, "The idea is to make swapping feel like shopping."
This startup is driven by the idea of showing the world that fashion doesn’t have to be synonymous with wasteful consumption, and that it’s possible for everyone of all budgets to have an amazing wardrobe and be sustainable at the same time.
JOIN THE LAUNCH PARTY!
Clothes Loop is holding a launch party, giving out door prizes to attendees with thanks to their socially conscious sponsors: RMIT Activator, Dumbo Feather, Kooks Wine, Two Birds, MiGoals, Ettitude, Julisa Nail Polishes, Tonantzin Artisan Raw Chocolates, Beauro Beauty App, Glam Empire and more.
WHEN| Friday, 21st April, 6pm until late
WHERE | 34 Breese St. Brunswick
ABOUT THE CLOTHES LOOP
The Clothes Loop is the first online retailer of its kind who wants to start a revolution by by stopping unnecessary waste in its tracks and creating true fashion freedom.
The Clothes Loop focuses on building a community that would not only foster trades but also become a place for people to connect and inspire each other through fashion.