Edwina McCann | The Future is Sustainability, Technology & Women

Words | Lisa Kjerulf

Melbourne Fashion Week concluded with the fashion forum conference facilitated by Janice Breen-Burns and featuring keynote speakers Alex Perry, Mary Portas and Edwina McCann.

The event saw an entertaining discussion among the speakers that dove deep into topics around building an authentic brand, creative innovation and understanding people to truly excel as a fashion label or retailer in the fashion industry today.

 Edwina McCann, editor-in-chief of  Vogue  Australia, speaking at the 2018 Melbourne Fashion Week Fashion Forum

Edwina McCann, editor-in-chief of Vogue Australia, speaking at the 2018 Melbourne Fashion Week Fashion Forum

Sustainability, Technology & Women.

Edwina McCann, editor-in-chief of Vogue Australia, rounded out the session with a call for the Australian fashion industry to put a strong focus on sustainability, while leveraging and preserving the great skills we have. To build on that and excel in the global landscape, we need to foster our sustainable community, we need to be tech literate; embracing the tech sector in our industry, and we need to highlight the female entrepreneurs making waves to encourage other women.

The future belongs to brands across the spectrum that want to have real conversations with their communities.

Edwina McCann

Storytelling.

In the midst of the digital revolution the cost is low to get our stories out there and share all the great things that our Australian fashion community are doing. Edwina encouraged coming together as a collective and embracing the art of storytelling to authentically showcase our brands. We have the potential to share in a powerful way why Australian fashion is so unique and special to the global industry.